CHARLOTTE – On Tuesday, December 17, 2019, Charlotte officially got an MLS team. They also went live with a founding and lead partner in Ally Financial, Inc.
Ally announced a multi-year agreement with the Charlotte bid back in July. The agreement named Ally the founding and lead partner of the Charlotte MLS soccer team.
“This new partnership signals an exciting time for both Ally and the Charlotte region,” said Jeffrey Brown, chief executive officer, Ally. “We’re humbled to be the first partner alongside David Tepper in his quest, and in addition to expanding our presence in the market, we’re excited about the positive economic impact an MLS team will have in the region.”
Among the benefits of being the lead partner, Ally will receive front-of-jersey (or “kit”) branding.
“We couldn’t be more excited about our partnership with Ally. Soccer in the Carolinas is buzzing with excitement and we know that bringing another pro sports team to Charlotte will benefit fans, the city, region and wider community,” said David Tepper.
The newly announced partnership is an expansion of Ally’s relationship with soccer. Since 2016, Ally has served as the official financial services partner of the International Champions Cup.
Ally first became involved with soccer because of the fans, as they are known for their passion. Soccer fans have an immense allegiance to their teams. Likewise, Ally has a similar passion for its customers, which translates into an immensely passionate customer base who love to review and recommend its financial services.